Logo

Newry Feb 2012

 

What about business owners who don post for Service signs What about business owners who don’t post ‘Open for Service’ signs? Media Industry Jerry DavichChicago Tribunejdavich > jdavichWith all these warnings of funnel clouds heading our way, I can only think how tasty a warm funnel cake would be tonight. Patrick Truax Jerry Davich, Post Tribune Patrick Truax, owner of Valpo Viennas in downtown Valparaiso, has concerns of losing business for not posting an "Open for Service" sticker on his storefront. Patrick Truax, owner of Valpo Viennas in downtown Valparaiso, has concerns of losing business for not posting an "Open for Service" sticker on his storefront. (Jerry Davich, Post Tribune) By not joining trend, businesses can be unfairly labeled as intolerant Is it morally righteous, fashionably trendy or simply a smart business tactic to hang one of those "Open for Service" stickers or "We Serve Everyone" signs in a storefront window? There are many social and economic ripples
Top 7 Ways To Design Your USPUnique Selling Proposition Every person on your team needs to be able to articulate it easily. Your USP is either Pain or Pleasure oriented. Since most people will do more to avoid pain than to gain pleasure, you might want to model your USP around the pain that your product or service removes. Make sure your marketing theme, campaigns, and business plans evolve around your USP. Did you ever see a business whose marketing pushes had nothing to do with their greg toler 3xl jersey USP, and it made it look like that company had a values conflict? This one’s from a mentor, Barney Zick, who gave me this formula for designing USP’s: "Do you know how [state the pain or problem the prospect has]" "What I do is [state the solution your product/service solves]" Your USP should address a void in the marketplace, with a promise your firm can honestly fill. The true test of whether you’ve designed a good USP or not, is if sells for you in the marketplace. Does it define your edge and is or does the marketplace value it with their pocketbook?
Articles Connexes?